Email Autoresponder Series (15 out of 30 done)
Jan/09N/A
Welcome back friend! If you're enjoying it here, why not join me join me on Facebook, follow me on Twitter, or find me on LinkedIn. Look forward to seeing you.
I’ve completed half of my target.
Still slow going.
Reviewed the first email to apply the techniques I mentioned in the last post. Quite shocking when looking back at it. Just writing and writing I’m starting to get a better feel of writing those sales letters. Still a long way off, but certainly much better.
These last few will be much harder to come up with ideas.
I’m learning to pick out those things that mean the most to the buyer. All the ideas come form the sales letters that I’ve printed out. I use those to highlight what are the biggest concerns for buyers. Finding what they really want.
Creating a 30 email series from that is not too easy, but enough wining, I should get on with it.
Email Autoresponder Series (12 out of 30 done)
Jan/09N/A
12 down and 18 to go.
Taking longer than I thought. But that’s the way things go.
The more you need to persevere, the more it means when it’s done. Yadda, yadda yadda.
This has, as you might have figured out, just been an exercise in copywriting. And it has been pretty darn interesting. Along the way I’ve been bumping into all the big names in Internet marketing.
Yanik Silver’s company Surefiremarketing does a whole bunch of information products and now he does stuff for entrepreneurs as well. I bought one product which consisted of a whole lot of autoresponder series’ from some other well-known marketing guys. It was a cheap, but did give me a good overview of the relaxed and personal style they use for all their communication.
Another Internet copywriter is John Carlton. He has an email series on writing strategy that you can sign up to at his site.
So far I’ve been trying to put the “bucket brigade” technique to use throughout the email series.
It’s not too difficult and I’m also noting down all those creative words they like to throw around all the time, like awesome, desperate, outrageous, empowered, all-important and other.
And that’s not all…
Just couldn’t help myself there.
Putting out 4 emails a day or so is a decent target, but will need more than that to finish before Chinese New Year. Getting them done is more important than them being perfect. I can tweak them later.
Till next time.
Welcome
Hi. I'm Peter and this is my blog. All my online stuff is aggregated here and occasionally contains some interesting stuff. Enjoy!
