Are You a Spammer?
Apr/09N/A
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There is a hazy line between getting the word of your products and services out there in a helpful way and just shoving and screaming it in people’s faces.
A friend last night told me of a guy who had used 40 different email addresses to repeatedly sign up for http://tealit.com because he kept getting banned for advertising his goods. Eventually they had to ban his IP address. Now this site is primarily to help foreigners in Taiwan by giving helpful information and offering discussion. It’s about information for a specific community.
So when does a promotional message become spam?
It is spam when the sole purpose is to push your goods without adding any value to the community, especially when there has not been any consent to you sending those messages, or you haven’t built up enough authority within the community.
These messages were obviously not adding anything to the current conversations and were not part of a larger plan to build authority and then promote his goods in general.
There are two main types of spam I can identify along these lines (there are more).
Blog spam. Leaving comments that are very generic and oftentimes unrelated to the blog they are put on. This also includes pingbacks/trackbacks. These are often automated, and sometimes have messages like “Hey, cool site!” and are just there for the link that is made to the authors site from their username. These are easier to track down if there are multiple links to external sites in the comment itself. If there is a conversation, a link to your offer might be appropriate if left with a helpful comment that does keep the conversation going.
Forum spam. Forums are for discussion, they are for users to help each other and to contribute their thoughts and information to a topic. What the guy above was doing was not adding anything. Take, take, take. Building up your reputation is much harder, but much more beneficial in the long run than hit and run promotional lines.
You might not think you’re a spammer, but if you
- leave meaningless comments just to leave a link to your stuff
- don’t read the post before commenting
- use generic posts everywhere
- don’t add anything to the community before posting stuff for sale
then you might be a spammer.
Don’t be.
Spam them, and they’ll hunt you down. Build your reputation, and the crowd will beg for more good stuff from you.
Which kind of crowd woul you prefer?
I Wanna See The Real You
Apr/09N/A
So I’ve been getting into Twitter a lot more these past few weeks. Along with that I get to see the new faces “Avatars” of those who follow me or I follow. This is Twitter-centric, but applies to Facebook, blogs and any site for that matter.
I want to see pictures of real people.
I can’t remember where I read it before, but someone said something about using pictures of yourself versus a cute cartoon or something else as an Avatar.
And I agree.
When I’m following someone I feel more at ease, a little more like I “know” them when they have a decent picture of themselves. I don’t want to see a cartoon, or picture of a landscape, or anything clever, I just want to see you.
Why?
Probably because in the end I’m talking with a person, even if they’re representing a company, I would still prefer to see a personal picture or headshot, because I’m still talking to a human.
At the very least like a picture on the twitter background, or on the site linked to from there.
Do you reply to phonecalls?
Dec/08N/A
I’ve been reading a lot lately about marketing and such stuff, so I wanted to comment about phone calls.
You don’t always have to answer the phone, or if it’s your cellphone, you can just turn it off. What usually bugs me is phonecalls that are not returned, or where the person who you left a message with hasn’t passed it on, or some miscommunication took place.
If the person who takes the message says, “They’ll phone you later,” then they really should.
The South African liason office in Taipei actually gets this right almost all the time. There have been times before when I’ve asked them for something and they said they’d get back to me, and they did. This might seem a bit extreme, but so often people don’t return calls. So it makes a good impression.
Welcome
Hi. I'm Peter and this is my blog. All my online stuff is aggregated here and occasionally contains some interesting stuff. Enjoy!
