Month: January 2009

Email Autoresponder Series (7 out of 30 done)

So I started to write the email autoresponder series.

Let me first explain what an autoresponder series is.

Someone fills in a form with their email address and their name. They fill this out because of the promise of further information, or a giveaway of somekind, the important part is that they give their information.

After the information is received, a series of emails is ready to be sent to them. I use the Aweber service because they are just the best, with extremely high delivery rates and good reputation.

Emails in the series are set to be sent at different times.

There is an initial email which requires the person to click a link to confirm that they opted into the list. This measure has become required in recent years due to abuse of autoresponder series and people being signed up without consenting.

Immediately after they click the confirmation link in the first email they are sent the first email in the series. After that each email is set to be sent a certain time after each other.

It has been proven that multiple contacts with prospects yields the best results. Not simply because you keep bugging them, but because they see that you really do want them to do something or go to a particular site.

The Infomillionaire system recommends 30 follow-up emails, which is a helluva lot, so I’ve been wracking my brain over that one.

So I got some help by getting the autorespondermagic ebook and giving it a good read. It is essentially a collection of autoresponder series of other online marketers.

It doesn make good reading and I have been encouraged that the way I’m writing is not too bad. Not too pushy, but with a sense of urgency and enthusiasm.

Some of the messages in those series were very simple and just cut to the chase. Just my style.

Current progress: 7 out of 30 done

[This will not go up to much in the next few days due to other commitments, but I’ll push on when I can]

Diving into Clickbank and PPC

So I bought the Infomillionaire course online and received it about one week ago.

The course is a guide to generating income selling information products online.

The basic process is this.

  • Identify a product on Clickbank.
  • Create a landing page to collect email addresses.
  • Use Pay-per-click to drive traffic to that landing page.
  • Sell the product using an email autoresponder to keep contact.

I’ve identified three niches that I will test. The ultimate aim of the process above is to generate some money, but more importantly it is a tool to gauge whether there is a market for that particular product. If you don’t make any sales of the other guy’s product, then it’s quite possible that the market is not great, then you should try another product.

Not all the products work well online.

At this stage I’m working on the email autoresponder series.

This is proving very taxing on my brain. It’s getting easier, but I have to really put in a concerted effort to get them done. Writing is not my thing, especially when it’s not something I’m familiar with. But I’m pressing on.

It’s strange that I always have a little bit of doubt as to whether this is all possible. Especially after a few years of plugging away at websites that don’t generate much revenue.

I’ll report back on how things go.